The term social responsibility (SR) gained so much popularity in the last 10 years that is hard to think that there are business people who did not hear of it. Nevertheless, through the interviews conducted within this book’ research, many oner-managers of small and medium enterprises from Oradea (Bihor County, western part of Romania) had difficulties in discussing “what it is”. More, in many cases, representatives of socially responsible firms could not offer understanding on the term. While several formal definitions exist, different theoretical traditions are combined and many practical approaches are promoted, this lack of knowledge is understandable. In this book we try to contribute to understanding SR from both theoretical perspective and as an empirical reality of Romanian SMEs.

This study is dedicated to the topic corporate social responsibility (CSR) in Romanian small and medium enterprises (SME). This is done from a complex theoretical perspective as CSR stemmed from preoccupations in both business ethics (business-society relations) and stakeholder management (strategic management), and was greatly promoted by sustainable development theory.