| SUMMARY: |
Over the last two decades media organizations and professional
communication have stepped into the fascinating,
dynamic and stimulating realm of the Internet that has
challenged them to understand the new cyber‐geography,
later to identify the new media consumers and, furthermore,
to structurally redesign, again and again, news stories, media
strategies and communication policies.
In the new technological framework everybody can communicate
and at the same time the availability and variety of
information has expanded so that the boundary between good
quality and poor quality information has become blurred
(Krimsky, 2007). |
|